The countries of Belize, Costa Rica, El Salvador, Guatemala,
Honduras, Nicaragua and Panama have joined forces for the
first time to promote the uniqueness of Central America under
one umbrella at this yearâ€™s World Travel Market.
The Central American Tourism Agency (CATA) union will collectively
promote the region to include holidays offering culture, history,
nature and adventure in a move to raise the profile of the
region to tour operators, travel agents and UK holidaymakers.
“This is the first time the countries of Central America
have collectively joined forces to promote the region as a
single brand in building awareness to the international tourist.
Through collectively pooIing resources, we will be able to
jump start tourism to the region so that it becomes a fundamental
axis of sustainable development in the region. Tourism development
will therefore be carefully regulated to appeal to the more
discerning holidaymaker,” said Mr Javier Vega, executive
president of Europe, Central American Tourism Agency.
“The region has so much to offer the European holidaymaker
but little is known of what our member countries has to offer.
It is our intention through CATA to address that perception
and imbalance by putting Central America firmly on the tourism
map for quality tourism and the holiday experience of a lifetime
,” he added.
Currently Central America attracts 4,930,000 visitors a year
with only 18 per cent originating from Europe. Through the
instigation of the CATA propelled promotional campaigns being
launched in Europe during 2004, the consortium hopes to increase
this to 25 per cent by 2006.
Central America has a wide range of cultural groups, eco-systems
and tourism activities including the Maya ruins, national
parks, cloud forests in addition to beaches, islands and fascinating
cities with deep rooted history, culture and tradition. Despite
the region only accounting for 0.4 per cent of the exposed
surface of the earth, Central America contains nearly 8 per
cent of the worldâ€™s bio-diversity.
The Central American Tourism Agency will be exhibiting on
stand LA 2080 and will be hosting a press and UK travel industry
briefing with seven tourism ministers from the region on Tuesday,
11th November at 3.30pm on the central stage in South Hall,
media information, please contact:
Russell Stenhouse/Andrew Ward/Alexis Roper
Millennium Public Relations
Tel: 020 8605 2211