A campaign launched in July to advertise Honduras as a vacation
destination for Salvadoran travelers is beginning to bear
its fruits as visitors from El Salvador flock to Honduras,
taking advantage of their annual Fiestas Agostinas holiday.
Several weeks ago the Honduran Institute of Tourism met with
representatives from the Salvadoran private sector to promote
Honduras as a new option for vacationers from that country.
A similar initiative launched last year brought 18,000 Salvadoran
tourists to Honduras during the same period.
The campaignâ€™s slogan - “Reserved just
for you, Honduras: one small country… three wide worlds”
- was broadcast on the air and printed in newspapers
across El Salvador. Special ads were also strategically placed
at sites such as bus stations and other busy spots.
Since the campaign was launched, hundreds of phone calls
and e-mails from Salvadorans asking about tourist destinations
in Honduras have been received via the Letâ€™s Go Honduras
web site (www.letsgohonduras.com) and also at the Honduran
Embassy in El Salvador and the Honduran Institute of Tourism.
Hotels in spots like Roatan and Copan Ruinas were 100% booked.
Last year alone more than 18,000 tourists visited Honduras
during their Fiestas Agostinas holiday, most by car or bus.
Of these, 9,105 entered the country at the El Amatillo border
crossing, while 8,900 entered through El Poy. These numbers
are expected rise in 2003 as more and more Salvadorans purchase
Honduran tourism packages.
The campaign to promote Honduran tourism in El Salvador was
sponsored by Sol Air Airlines and Credomatic Honduras, the
countryâ€™s largest credit card company, which offers
easy access to tourist packages that include hotel, air travel,
car rental and other features.