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September 12/ 2003
- Press Releases

For promoting the country:
LetsGoHonduras.com is honored in El Salvador with the “La @ de Oro” regional award

• El Salvador and Microsoft praise the technological talents of the Ministry of Tourism.
The web site of the Honduran Ministry and Institute of Tourism - www.letsgohonduras.com - received the 2003 “La @ de Oro” Award for promoting the country in September in El Salvador. Each year the award goes to the Central American organization that exhibits the greatest technological talents in its field of specialty. The Let’s Go Honduras site was chosen for its effective and efficient promotion of Honduran tourism, investments, services and products, both nationally and internationally.

“La @ de Oro” - the golden @ -- is a joint initiative launched last year by ElSalvador.com, a branch of the El Diario de Hoy newspaper, and the Microsoft Corporation. It is aimed at promoting excellence in the use and development of the Internet throughout Central America.

Let’s Go Honduras is Central America’s largest interactive web portal. Created by Honduras’ Ministry and Institute of Tourism and operated in cooperation with Credomatic de Honduras, the site offers Internet users, and especially tourists, a tool that not only highlights the country’s main tourist destinations, but also provides key information about the country and enables a variety of online transactions such as making hotel and vehicle reservations and purchasing tourist packages. The site brings e-commerce to life in Honduras.

Credomatic brings to the strategic alliance six years of experience in electronic transactions and more than 25 years offering credit card and commercial banking services. For more than a year now the company has helped www.letsgohonduras.com offer users effective and immediate answers to their needs, at the same time providing full security in all online credit card transactions.

More than 600 web sites were nominated for 2003 “La @ de Oro” awards, whose categories included Best Foreign Company Site, Best Foreign Government or Association Site, Best Foreign Personal Site and Best Foreign Banking and Finance Site. Let’s Go Honduras won the award for Best Country Promotion Site after being approved by a qualifying jury and undergoing a voting process that included 25,000 voters throughout the region. Results were audited and tabulated by the international firm KPMG and contest organizers.

The qualifying jury included: Cecilia Figueroa, Director of television station web sites for Univision, who last year won the award’s highest honor, the 2002 @ de Oro; José Levy, founder and President of Argentina’s MP Ediciones Corporation; José Villa, founder and Executive Director of Focus Multimedia of the United States; Janine Warner, strategic Internet consultant, writer, speaker and founder of JC Warner Communications; Mary Zerafa, Director of the Digital Opinion firm; Rafael Ibarra, Director of Computer Sciences at UCA and founding member and President of El Salvador’s SVNet; Susannah Whitmore, Vice President of Sales at Cultural Access Group; and Sandeep Sood, founder and President of India’s DeepSun corporation.


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