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October 28/ 2003
- Press Releases

Israeli Business Leaders Visit Honduras to Promote Tourism in the Middle East

• Israeli tourists will begin arriving to Honduras in March

A group of travel agents and tour operators from Israel visited Honduras for a week in late October as part of a joint initiative by the Honduran Ministry of Tourism and the Honduran Embassy in Israel to encourage Israeli tourists to come and explore Honduras.

The trip, which featured stops at the country’s main tourist destinations, also included meetings with business leaders and the Chambers of Tourism of Roatán, La Ceiba, Copan Ruinas and other cities. Participants also met with representatives of the Honduran National Chamber of Tourism (CANATURH) and the Tourism Ministry. There they were informed about the country’s tourism investment market, advertising opportunities and other advantages to traveling in Honduras.

Participants Tomer Sar Tov, Dov Lenz, Ido Ovadia, Yona Lea Horowitz and Hugo Hurevich, all of whom have lengthy experience in promoting international tourism, enjoyed a first-hand look at the country’s primary tourist attractions and explored the country’s numerous opportunities for promoting tourism here.

The visit was part of a series of activities that began in February and included a visit to Tel Aviv in May by representatives from the Honduran Ministry of Tourism. There they presented local tour operators and members of the Federation of Israeli Chambers of Commerce with a workshop on the facilities and attractions available to tourists in Honduras.

Tourism Minister Thierry de Pierrefeu called the initiative an excellent opportunity to open Honduras to a wider slice of foreign tourists. “The fact that the first visitors from the Holy Land are already preparing to come in March will both favor and strengthen the national economy,” he said.

The Middle East is known worldwide for it excellence in cultural and religious tourism. Israel alone welcomes 5 million visitors and generates $5 billion in tourism revenues per year.


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