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February 3/ 2003
- Press Releases
Government signs first strategic trade alliance to promote tourism on the internet

Using the latest technology and keeping up with new electronic marketing trends in the tourism sector, the Tourism Ministry has joined forces with Credomatic of Honduras to provide Internet users and tourists in general with a new online tool to reserve hotels and cars and purchase tour packages. The program brings e-commerce to the forefront of the country’s tourism promotion plans.

The new system is Central America’s largest single transaction portal. It allows users on both ends to direct, manage and carry out business operations using modern information technology and history’s fastest growing means of communication - the Internet.

The Tourism Ministry will provide the site with information about Honduras’ primary tourist destinations, as well as statistics, investment information, press releases and other information of interest to travelers. The site will be advertised both nationally and internationally. The entire price tag for the project is expected to exceed $1.5 million.

Credomatic of Honduras brings to the alliance six years of experience in the electronic transaction of products and services, plus more than 25 years in credit card services and commercial banking. The bank offers the project its expertise in providing immediate and effective answers to the needs of clients and potential tourists seeking information and assistance at the site. Credomatic also guarantees the security of all online and credit card transactions.

The private tourism sector will be in charge of providing and updating information on available tour packages, and putting together attractive offers for site users. Working together, all of the participants will have a role in further strengthening tourism as “The Biggest Company in Honduras.”

The site represents the vote of confidence that the private sector has given to the government’s efforts to promote the country abroad.


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