The World Tourism Organization has named Honduras
a Model Country for the successful development of its tourism
sector despite its limited budget. Of the WTO’s more than
160 member countries, only 20 were selected for this honor.
Model countries were selected based on regular measurements
of their tourism promotion activities and their impact. The
efforts of the Honduran Tourism Ministry were a major contributor
to the honor and included advertising campaigns, direct mailings,
trade fairs, special events, local and foreign information
centers and press releases and conferences.
The WTO says countries like Honduras are an excellent example
for other developing nations. Even though Honduras had only
limited budgetary resources, tourism has nevertheless become
a successful industry there, say WTO officials after evaluating
and measuring the efforts of each country to develop tourism,
and the application of the methodologies set forth in the
Better Practices Manual. The Honduran Tourism Ministry will
now be participating in orientation activities for other countries.
