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January 29/ 2003
- Press Releases
New agency will promote Central America in Europe

Under a regional agreement made through the Central American Integration System (SICA), the countries of the region will open a joint office in Madrid to promote the entire Central American region as a destination for European tourists.

The Central American Tourism Promotion Agency (CATA) will follow several lines of action: promotion and marketing activities will be aimed at positioning Central America as a sustainable tourist destination; market intelligence activities and a variety of publications will more effectively carry Central America to the world public; and technical assistance will help provide the tools necessary to develop markets and implement certification processes.

Each of the member countries will contribute to the management and funding of CATA. Primary financial resources will include consulting fees, publications, conferences and special events.

Members will include representatives from airlines, cruise lines, advertising agencies, tourism associations, hotel chains, banks, tour operators and other organizations working to promote tourism and regional expansion.


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