The Foreign Relations Ministry and the Tourism Ministry have
signed an agreement to create a series of new Tourism Attachés,
whose primary job will be to promote Honduran tourism abroad.
Foreign Relations Minister Guillermo Perez Cadalaso-Arias
and Tourism Minister Thierry de Pierrefeu signed the agreement,
emphasizing the need to more broadly promote Honduras as an
international tourist destination. Under the new policy, special
promotional offices will be set up in cities around the world,
including Milan, Madrid, Berlin and Washington, D.C. -
all cities with high potential to significantly boost their
tourism flow into Honduras.
The agreement also includes special training programs for
the new Attachés, as well as other key members of the
Honduran diplomatic corps abroad. Each will be provided with
a Procedural Manual for Tourism Promotion by Diplomats, which
covers topics such as organizing press tours, making strategic
alliances with foreign tour operators, creating data bases,
participating in trade fairs and promoting investment in the
The new team of Attachés will be coordinated by the
Marketing Department of the Honduran Tourism Institute. Individual
embassies will also participate administratively. The initiative
seeks to increase the effectiveness of new marketing niches,
a focus area that the Honduran government is working to expand.