The Honduran Ministry and Institute of Tourism has taken
advantage of the Christmas season to launch a nationwide campaign
encouraging the people of Honduras to cultivate a greater
love of their country.
The slogan of the Tourism Culture and National Pride campaign
is “Love your land, love your people: Honduras is you.”
These words were chosen not only to promote national pride,
but also to invite Hondurans to reflect on the importance of
“awakening our senses” and understanding that Honduras
is what each citizen makes of it.
The campaign highlights the unique beauty that Honduras possesses
and the importance of valuing one’s homeland. It encourages
Hondurans to feel proud of what is theirs and see the country
as their own.
Its fundamental aim is to change attitudes among Hondurans
and create an atmosphere that reaches out and welcomes tourism.
“If the people don’t love their land or aren’t
proud of their place of birth, then we can hardly ask them
to change their attitudes.”
“Love your people, love your land: Honduras is you”
is the third segment of a campaign launched by the government
to make Hondurans more open to tourism. It includes a series
of ads that feature the natural and cultural beauty of Honduras
- attractions that many Hondurans have never taken the
time to get to know, to use their senses to explore.
The ads take advantage of all five senses - sight,
taste, smell, touch and sound - to show Hondurans what
they’re missing when they don’t take the time
to see, taste, smell, touch and listen to the marvels that
their country has to offer.
The project was designed to encourage every Honduran to love
Honduras more, to get to know the land where they were born,
and to contribute to the arduous labor that it will take to
preserve, protect and promote these marvels while at the same
time extending a cordial welcome to those who come to visit
them.
