27 August/ 2004
Tourism
Ministers Coordinate Efforts Throughout Region
In order to coordinate efforts and integrate
tourism throughout Central America, the ministers of tourism from
each of the countries of the region met in late August. On their
agenda was the Central American Tourism Agency (CATA) currently
operating in Madrid to promote tourism to Central America across
Europe.
Honduran Tourism Minister Thierry de Pierrefeu said one of CATA’s
goals is to bring direct flights from Europe to Central America
in order to facilitate travel between the two regions. Central
America is a very attractive destination for Europeans seeking
variety and authenticity in their tourism options. Adventure,
archaeology, colonial art, living cultures, tropical nature and
beach vacations are readily available throughout the region.
In addition to the region-s tourism minister, the meeting also
included the participation of representatives of the private sector
in an effort to coordinate the activities of the public and private
sectors.
A second meeting is scheduled next week in San Jose, Costa Rica
to continue discussion regional efforts to promote each of the
products included in the “Central America: so small yet
so great” campaign.
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